Social media marketing is a powerful tool when used correctly. It can aid business owners to gain a competitive edge, especially in restaurant marketing. The restaurant business is very competitive and therefore requires one to have concrete marketing strategies. For restaurants with a low budget, it can be hard to keep up with competitors.

However, with social media marketing, they can build their brand and rise to their competitor’s level. To achieve the best results, here are some few tips on social media marketing for restaurants with a low budget.

• Build Your Social Media Presence : Without having to spend a dime, you can create social media profiles within seconds. These profiles should be about the restaurants and not for personal use. Have a YouTube channel, Instagram account, Facebook page or use any other social media platform. This creates an online presence making it easy for marketing on a low budget.
• Know Your Target Audience: Now that you have your profiles created, social media marketing for restaurants dictates you have a target audience. This is required of any business. It is impossible to attract vegans in non-vegan restaurants. Your target audience will be dictated by what the type of restaurant you run. If it is a vegan restaurant, seek to attract the attention of vegans or those willing to try vegan food. Knowing your target audience will help save you the trouble of wasting lots of time with no gain.
• Ask Family and Friends for Help: To make social media marketing for restaurants effective, you have to build up your followers. You can easily achieve this with the help of friends and family. Ask them to like your posts and leave a comment. They can also share links to your profiles and cause a ripple effect. In no time, many people will know about the restaurant. This is effective for restaurant marketing on a low budget.
• Invest on Time: Marketing on social media may be cheaper but also takes up most of your time. To avoid spending too much unnecessary time on social media platforms, know when to post content. Study when most people are online. Do not let the opportunity pass you by.
• Have a Blog & Share: Having a blog is a nice way to complement all the social media profiles. Create relevant blogs to the restaurant. Have images, menu items and upcoming events included in the blog. Keep the masses eager to give your restaurant a shot. A blog will also keep your customers coming back for more by keeping them updated on any offers and events available at the restaurant.

In the spirit of investing on time, remember to post frequently to remain relevant. While you are updating your profiles, also read and respond to reviews and comments. Create a relationship with your audience.

On a low budget, restaurants can remain competitive with these social media marketing tips. Use social media marketing strategies to your advantage in restaurant marketing even when short of cash